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Email List Rental Companies The best way to grow your internet business is by building a targeted email list and this requires you to hire professionals to do it for you. Buying email list wholesale is often considered to be more affordable than hiring professional marketing staff to build email lists. However, there are some differences between buying email list wholesale and email list rental that you should be aware of. First, when you buy email marketing lists, you have ownership of the emails you buy, and therefore are able to use them as often and for as long as you like. With email list rental, you have to share the purchased email addresses with another individual or marketing company. This means you can only use the emails you buy for marketing on specific keywords for a certain amount of time. Email marketing company employees cannot give away the purchased email addresses and you must maintain the lists you build. Second, with email list rental, you are not sure if the addresses you have purchased are truly your target market or not. When you build a mailing list online, you are building a database of potential customers. You want to make sure the addresses on your list are ones that will sell for you. In addition, you want to ensure the people on your database are really interested in what you offer. Building a database with potential customers is much easier to do than trying to gain new customers! Third, when you rent email lists, the tracking of those who have visited your site is often not tracked. When you purchase email lists, you are purchasing a product. When someone visits your site, the visitor is sent an email with the link to your email campaign. If the email was a good one, then the visitor may be converted to a customer. However, if the email was a bad one - or worse, no response - then you will not know! That can cost you money! In addition to these three major concerns, there are actually many ways that marketing can be affected by renting an email list. For example, the use of a paid marketing service can sometimes lead to a lower response rate. Also, the decision to rent a list might cause your marketing efforts to become overlooked. When marketing your products through email lists, it is important to have good content and to create an opt-in form so that people actually feel like they need to opt-in. Otherwise, they may just leave and you will never hear from them again. While many marketing professionals might say that buying email lists from companies like World Wide Brands or MailChimp is a wise choice, there are some strong arguments against this strategy. First of all, these types of marketing professionals often only focus on the quality of the copy they write. FrescoData fail to think about the design and graphics of the emails themselves. Many of these types of professionals might not be able to write compelling copy, but they sure do know how to market! In fact, many people might tell you that their marketing strategies are all about selling, not writing. When you rent a list from a reputable company, you will not only be getting good, quality email list products, but also marketing messages that are much more tailored to each person in the database. The fourth concern with email list rental that should be of great concern to any internet marketing company is the loss of customer privacy. FrescoData feel uncomfortable renting or buying email lists online, even if they are working with a reputable company. When these emails contain sensitive information, such as financial data or credit card numbers, people are likely to be very wary. It is not hard to imagine how this could affect a business's sales and their ability to compete in today's economy. FrescoData is even more serious when someone invests their personal credit card information online. Legitimate email marketing companies take this very seriously, because many customers will not purchase anything off of an email list without first confirming that the email address is safe. Lastly, most email list rental companies charge fees for their lists, regardless of how large they are. Although some brokers offer lists for free, these lists are usually older and might contain outdated or unverifiable information. These lists may also contain lists that are simply purchased by unscrupulous marketers who are looking to make quick money without putting in much effort. When it comes down to it, the best way to protect yourself from list rentals is to invest in your own lists, whether you purchase them or rent them. This way, you can ensure that you only have legitimate email addresses and stay away from scams that prey on innocent people.
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