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"We Don't Sell Blocks" Exploring Minecraft's Commissioning Market In recent years, we have witnessed the proliferation of videogames that include, as their primary mode of play, the creation of in-game content. Minecraft servers While there are books that have examined many aspects of these games, it is crucial to examine the potential ways to make money that emerge from their context. Through our ongoing ethnographic research we came across the market for commissions that is thriving within the Minecraft creative community. Our findings point out the three principal players in this market: the players who own Minecraft servers; the contractors, who manage the clients' orders for Minecraft maps and the builders who are responsible for the development of the maps. Our research has revealed that the commodity in play is not in-game content, as one would expect, but the process of creating this content. The findings suggest that the Minecraft structure currently in place is influenced by commissioning, an organised process that is that is initiated and maintained by the community that plays the game. They also challenge the notion that content generation in gaming environments is free labor that is exploited only by the game's creators.
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